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Celebrating local ownership with premium quality
Cafe Owned By represents the intersection of community and commerce, a brand that celebrates local ownership while delivering premium quality. We crafted an identity that feels both sophisticated and approachable, with packaging that tells the story of independent cafes making their mark. Every element reflects the passion and personality of the entrepreneurs behind these beloved local spots.
Core identity celebrating independent cafe ownership.
Sophisticated yet approachable design for premium coffee.
Typography and color that speaks to community and quality.
Flexible system that tells each cafe's unique story.
Subtle details that add depth to the brand experience.
Complete brand applications from bags to business cards.
Consistent presence across digital touchpoints.
Brand extensions that celebrate the local ownership story.
In-store presence that stands out on competitive shelves.
Lifestyle imagery that connects product to people.
Complete system documentation for consistent application.
Launch support from ads to promotional content.
Bringing the brand into the physical space.
Understanding the local ownership model and what makes each cafe unique.
Creating a flexible brand system that honors individuality while maintaining cohesion.
Launching with complete packaging, collateral, and brand guidelines.